Igniting Wellness in the Kootenays
Where movement meets meaning and community leads the way
Nestled in the heart of Cranbrook, a new kind of fitness studio is sparking energy, inspiration, and a deeper sense of well-being. IGNITE Health isn’t just about movement; it’s where sweat meets soul, and where two local women’s vision for community wellness has come to life.
Born from Vision and Connection
Co-founded by Corinna Robinson and Shayla Fiorentino, IGNITE was born from a shared dream brought to life with heart, hustle, and a whole lot of Kootenay soul. What started as a casual lunch date in the spring of 2023 quickly became a powerful partnership. Their paths to wellness, though different, had always run parallel; grounded in creativity, growth, and a passion for helping others feel strong in body and life.
Corinna and Shay discovered a mutual love for movement and a strikingly aligned vision of what an inclusive, empowering fitness space could be. IGNITE wasn’t created to be just another workout facility. It was designed to be a vibrant hub rooted in Kootenay values: resilience, kindness, and wholehearted living.
A Studio Rooted in Purpose
With backgrounds in business, fitness, and leadership, Shay and Corinna bring complementary strengths to the studio. Shay is an extroverted introvert with a flair for fashion and a belief in doing what lights you up. Corinna is a nature-loving CFO-turned-studio-creator who finds power in movement and mentorship.
Together, they’ve built a studio that feels as uplifting as it is effective. Every detail: classes, design, community vibe, is infused with intention. “IGNITE Health is a reflection of both our lives: bold, balanced, and filled with heart,” they say. Whether you’re dancing through a high-energy class or grounding in breath and strength, their hope is that every visit leaves you feeling brighter than when you walked in.
What Makes IGNITE Different?
An Unmatched Community
At IGNITE, community isn’t a buzzword. It’s the heartbeat of the space. From day one, Shay and Corinna have cultivated an atmosphere where people feel celebrated, not judged. Whether you’re new to fitness or returning after a long break, you’ll be welcomed with smiles, support, and zero pressure.
Guidance in Group Fitness
IGNITE’s group classes are led by passionate, professional instructors who bring energy and expertise to every session. Their mission: to educate, empower, and remind you that fitness should be fun. The schedule is intentionally diverse and thoughtfully curated, allowing members to work out seven days a week without overtraining or compromising their well-being. From high-intensity circuits and strength training to dance cardio and restorative flows, each class complements the next, keeping your body in balance and your motivation high.
Judgement-Free Wellness
IGNITE is for every body. Classes are designed to meet you where you’re at, no matter your age, background, or fitness level. Shay and Corinna believe that when movement is joyful and community-driven, wellness becomes not just sustainable, but contagious.
Wellness That Starts Within
At its core, IGNITE is about more than exercise. It’s a safe, empowering space where people build strength from the inside out. Shay and Corinna believe deeply in the transformative power of community. As they put it:
“We want every person who walks into IGNITE to feel included, inspired, and supported. We want them to leave not only stronger, but also more confident and connected than when they arrived.”
That passion has resonated. IGNITE has quickly become a go-to destination for those seeking movement, mentorship, and meaningful change. It’s not just a studio, it’s a spark. A place where people rediscover their strength, embrace their uniqueness, and remember what they’re capable of.
As they say at IGNITE: “What doesn’t challenge you, doesn’t change you.”
A Week to Explore IGNITE
And returning for another year, the much-loved IGNITE Health Open House will take place from Monday, September 29, through Saturday, October 4. This week-long event is designed to give the wider community a chance to experience what makes IGNITE so special.
Throughout the week, non-members are invited to join us for free classes across our full schedule. It’s an opportunity to try a variety of class styles, meet our instructors, and experience the supportive and welcoming atmosphere that defines our studio.
New participants will have the chance to win one of several 5 Class Pass giveaways, and those who take part in at least five classes during Open House Week will be rewarded with a complimentary 5 Class Pass as a special gift from us! For our current members, it’s the perfect week to invite friends and family—each referral will be entered into a draw for extra prizes.
No matter your fitness level or background, Open House week is the perfect time to step into our space, explore new ways of moving, and connect with the IGNITE community. We welcome anyone who is curious, whether you’re ready to join in a class or simply wish to stop by, say hello, and see what we’re all about.
The full schedule can be viewed at www.ignitecbk.ca/schedule. We look forward to welcoming you into our community and sharing in a week of movement, energy, and connection.
Ready to Try IGNITE?
Visit www.ignitecbk.ca, download the IGNITE Health CBK app, and sign up for a class today. Start with the Quad Sweat Pass, four FREE classes over 10 days. It’s the perfect way to experience the IGNITE vibe, explore the class variety, and connect with a community that lifts you up.
About the Authors
Shayla Fiorentino and Corinna Robinson are the passionate co-founders of IGNITE Health, a thriving movement studio located in Cranbrook, BC. With a shared vision to create an inclusive, empowering space for movement, they launched IGNITE to help people reconnect with their bodies, build confidence, and rediscover joy in wellness—regardless of age, size, experience, or ability.
Shayla, a long-time wellness enthusiast and creative thinker, leads with heart, vision, and contagious energy, while Corinna brings years of experience in business and operations, along with a deep commitment to building authentic community. Her calm presence and attention to detail help shape the welcoming atmosphere that IGNITE is known for. Together, they’ve built more than a fitness studio—they’ve built a home for meaningful connection, accountability, and growth.
At IGNITE, they prioritize sustainability over hustle, support over pressure, and community over competition. They believe in leading with intention, offering diverse classes that make movement accessible and enjoyable, and continually evolving based on the needs of their members. Their mission is simple yet powerful: to spark lasting change by making wellness approachable, fun, and community-driven.
